
Dani Amaral, owner + artist
I began making cookies as a hobby in 2017, and what started as a solo experiment quickly blossomed into a passion. With each batch, I gained confidence—and the support from friends, family, and the vibrant cookie community fueled my enthusiasm. I fell in love with the art of baking and the joy it brings to others.
In 2019, I made the move from The Bay Area to San Diego and rebranded as Hella Baked Cookies—honoring my Bay Area roots and my love for all things baked. In 2022, I had the incredible honor of being featured on the Food Network, where The Pioneer Woman herself praised my cookies, saying, “You are really good at making super delicious cookies.” That moment now lives in my heart—and in my head—rent free forever.
As of 2025, I’m back in the Bay Area and couldn’t be more excited to create for you once again. Thank you for supporting my small business and being part of this sweet journey!
